Token Security: Strategic Hires Ahead of Series A

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Token Security: Strategic Hires Ahead of Series A

Case study

Discovery

Token Security is a cybersecurity startup focused on protecting sensitive data through advanced tokenization and access management solutions.

As Token Security prepared for its Series A announcement, leadership recognized the importance of having a strong commercial function in place to capitalize on market momentum. They needed to build their founding sales team from the ground up, with multiple Account Executives based in New York City who could immediately drive customer acquisition and revenue growth.

Research

We started by working closely with Token Security to define the ideal candidate profile and assess the New York talent pool. This market research highlighted the limitations of focusing solely on one location, so we advised them to broaden their search across the U.S. In addition, we identified the strategic benefit of adding a founding Sales Engineer, a role that would provide essential technical expertise and complement the sales function. These insights allowed Token Security to refine their hiring strategy and set the foundation for a well-rounded commercial team.

Solution

Token Security listened to our advice and market research, which led us to expand the search beyond New York and target the best talent across the U.S. We successfully placed two Account Executives, one on the East Coast and one on the West Coast, along with a founding Sales Engineer. This helped Token Security launch with a top-tier founding sales team, giving Token Security the commercial strength needed to scale quickly and maximize the impact of their Series A.